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| Producers Alivia Tagliaferri and Nancy Mantelli discussing design components of Beyond the Wall: Homeless Zone documentary (an original Ironcutter Media production) |
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Ironcutter Productions (Media + Event)
Ironcutter Media is experienced in developing, coordinating and
producing professional and high-quality media productions and
events. From videos, PSA's and documentaries to congressional, charity and
civic events, our approach harks back to the principles founder Alivia
Tagliaferri learned from her family's management of locally reknown
restaurant, Tag's Grille. (1959 - 2005; Williamsport, Pennsylvania.)
1. Preparation, while unglamorous and often unheralded, is key. (And
the only counter to Murphy's Laws.)
2. Only use the best ingredients.
3. If it's critical to success, don't delegate.
4. Hire a courteous, professional and experienced staff; be
loyal to them and they'll be loyal to you.
We take these lessons learned seriously, and often refer to productions as
being similar to running a successful restaurant. Customer satisfaction
and repeat business is dependent on serving fine food and drink
(final product), providing great service (delivery on time and on budget)
and creating an exceptional experience (the
take-away). Customers don't care if there's a proverbial fire in the
kitchen, nor should they -- it's the job of a professional producer
to mitigate risks and put out any flames quickly and
tactfully (refer to lesson learned #1: Prepartion is key).
The
end result is delivery of first-rate productions for audiences,
stakeholders and sponsors.
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